I Am Not a Guinea Pig is a health campaign created by the Environmental Defense Fund. The goal of the campaign is to engage Americans across the country to push for substantive reform of our nation’s toxic chemicals law. The logo represents the urgency of the campaign in a fun and engaging way; the reason behind of the colorful design is to make it more approachable to the audience. The logo lives as a circle, so it can lend itself easily as a sticker and other products.

 

Small version and sticker