The Marc Ecko Cut & Sew Winter 2010 Lookbook features Lindsay Lohan as Marc Ecko’s muse. The looks are broken up into 6 categories that depict Marc’s personality: The Passionate Craftsman, The Artist, The Disruptor, The Entrepreneur, The Cultural Navigator, and The Futurist. When the glyph is pointed directly at a webcam, the viewer finds an augmented reality of Lindsay Lohan in the realm of his 6 personas. The lookbook is printed on newsprint.